Google Analytics: How to use it?

Google Analytics is a free and easy way to track and analyze the visitors to your website. Even though you could have millions or even billions of visitors to your website each month, that information is useless if you don’t know anything about them. Google Analytics' robust web analytics and reporting tools can help you get the most out visitors and possibly turn them into customers.

Google Analytics gives you key insights into your website's performance and how you can achieve your goals. It tracks everything, from how much traffic your website receives to where it is coming from to how visitors behave. You can monitor social media activity, track mobile app usage, identify trends, and integrate data from other sources to make informed business decisions.

This is how you can use Google Analytics to improve your website.

Google Analytics Basics

Here's how to setup Google Analytics on your website.

* Sign in to Google Analytics using your Google account

* Click on the Admin button in the bottom left corner of your dashboard

* Create an account or select an existing account

* To create a property, click on the dropdown menu

* Click on Website to add the URL and name of your site

* Choose your industry

* Choose your time zone

* Click on Tracking ID

* Add Tracking ID to your website

These are some terms that you need to be familiar with:

Account - Where each property is located in your dashboard. Multiple properties can be set up in one account, or multiple accounts for different properties.

Property - The website or mobile application you wish to track

TrackingID - A unique code that is added to your website to allow Google Analytics to track it

Conversion - Visits that convert into customers or potential clients

Channel/Traffic Source -- This shows where your traffic comes from, including referrals from other websites, search engines and social media.

Session Duration - How long your visitors spend on your website

Bounce Rate -- Percentage of visitors who view one page and then abandon it.

Event -- specific visitor behaviour, such as clicking on an advertisement, watching or stopping a video, downloading a file, and so forth

Landing Page - The first page that a visitor sees upon visiting your website

Search results - Visitors who click on a link to your site

Segment - A way to filter data by type and category

These are the reports you should not miss:

Acquisition- This shows you where traffic is coming from such as search engines and social media. This information is located under the Acquisition tab.

Keywords- This report shows you the search terms that visitors used to search for your website using a search engine. This report is located under the Behavior tab.

Conversions - shows how visitors convert into customers, shoppers, and subscribers to the newsletter. To view a report, click on the Conversions tab.

Lifetime value - currently in beta. Lifetime Value reports track visitors through their entire life, from their first visit, to conversions, returns visits, and any future purchases. This will help you identify what converted these visitors into customers, and what keeps them coming back for more. Under the Audience tab, you will find lifetime value.

Landing Page-- This shows you the top landing pages, so you can see where they are coming from. It also lets you track what pages are attracting customers. This information is available in several reports that are located under the landing page column.

Active visitors-- This monitors the number of people who have visited your website in a given time frame, such as the last week, 14 days, or month. This report will reveal which pages are most popular so that you can determine what is keeping them interested and then apply it to your site. The Audience tab, under Active Users, will show you the report on active users.

After you've mastered the basics, let us now discuss how to use Google Analytics for small businesses.

Register for a Google Analytics account

Google Analytics requires you to have a Google account in order to use it. Go to google.com/analytics. In the upper left corner, click on Sign in or create an account. Click on Access Google Analytics if you are already signed in. Complete the following information: account name, URL, industry and time zone.

To create your account, click on Get Tracking ID.

Set up Google Analytics on your site

A <script> following code is expected to follow your site. You'll be taken straightforwardly to the Tracking Code segment subsequent to setting up your record. The following code should be on each page you wish to follow. There are a couple of ways of doing this:

 

•   Reorder the code straightforwardly into your site format.

• Make a "analyticstracking.php" document with the code and add <?php           include_once("analyticstracking.php") ?> after your layout's <body> tag.

 • Check your web have, web designer or blog stage for Google Analytics reconciliation. For example, there are a few modules on WordPress that will naturally add the following code to each page. Some web designers have a particular page or field where you essentially enter your following ID. Others — like Blogger and Squarespace — require just your Google Analytics web property ID or record number, a series of numbers prefixed with the letters UA that recognize your site.

 Star following

Perhaps the best thing about Google Analytics is that it offers a scope of measurements that clients can modify to meet their requirements. All of Google Analytics' highlights can be gotten to and arranged from the left sidebar.

 The following are three highlights that make the biggest difference to private companies.

 Traffic sources

Figure out where your guests and clients are coming from. Simply click on the Acquisitions tab on the left sidebar and you'll have the option to see all traffic sources, for example, channels, references and natural hunts.

 You'll likewise have the option to observe which search terms guests are utilizing that drove them to your site. Google Analytics naturally examines in excess of 20 significant web search tools, like Google, Bing, Yahoo, MSN, AOL and, obviously, Google's properties in general. It likewise incorporates look from worldwide web indexes like Baidu as well as searches from significant sites like CNN.

 Custom reports

Custom reports permit you to arrange measurements in light of your own classes that are excluded from the default settings. For example, in the event that you own a web-based store, this segment permits you to follow traffic in view of things like size, variety and item SKUs. You can likewise coordinate outside information sources, like your client relationship the executives (CRM) programming. Simply click on the Customization tab and make your measurements.

 Group environments

It's not to the point of basically running a virtual entertainment advertising effort. You really must track your outcomes, as well. Google Analytics can help by coordinating online entertainment into your following measurements. In spite of the fact that you can't add your Google Analytics following code to your virtual entertainment accounts, what you can do is add them under Social Settings. For example, assuming you own a YouTube channel, you can follow exercises by adding your record utilizing your YouTube URL.

 To follow virtual entertainment crusades, click on Acquisition on the left sidebar. Here you can add crusades, track greeting pages, screen changes and the sky is the limit from there.

 4. Add clients

Believe that different colleagues view your Google Analytics account? All you'll require are their email addresses. Click on the Admin tab in the left sidebar, pick a record and snap on User Management. From here you can add new clients and set consents. For example, you can restrict clients to perusing and breaking down traffic or give them administrator level admittance to do things like alter your settings. Adding clients additionally makes it simple to introduce reports and team up.