What is Content marketing & How does content marketing work?
Content marketing is an effective marketing approach that is used to draw to, engage and keep viewers by creating and sharing relevant content or videos, podcasts and other forms of media. This method establishes credibility creates brand awareness and keeps your company top of minds when it's time for them to purchase what you offer. What is Content Marketing? Content marketing refers to the creation and distribution of useful, relevant information--blogs, newsletters and white papers social media posts, videos, emails and similar content to prospective and current customers. If done correctly it conveys knowledge and demonstrates that the business values its customers to whom it markets. The constant usage of marketing content builds and strengthens your relationships with current and prospective customers. When your audience sees your company as an organization who is interested in their success as well as an invaluable source of information and advice They're more l